THE PROJECT

We partnered with New York Sports Club to create a more personalized experience for their members. The project included a fresh rebrand, updated responsive website, new mobile app and in-gym redesign.

Our mission was to give New York Sports Club members a more modern and personalized experience.

I executed both the UX and UI for the iOS mobile app, oversaw and managed the UX team working on the responsive website and illustrated new icons as part of the rebrand.

MY ROLE

Product Design Lead
UX/UI

Launch Date

Fall 2016 

Through user research, we learned that members often felt like their workouts got stale and they didn't know how to switch up their fitness routine.

We created digital experiences with a member first approach. Our mission was to help users make the most of their membership by developing features like personalized recommendations based on their fitness goals, favorite workouts, schedule and location.

One of New York Sports Clubs' many strengths is that clubs are located all over the city. Multiple locations are a huge value to members, providing them convenience and access. We brought that same convenience and access to NYSC's digital experience.

Increase in Total Revenue

Increase in E-Commerce Conversion

Increase in Average Cart Total

A brand new iOS App.

The New York Sports Club mobile app lets members discover new classes, reserve them on the go and keep track of their progress.

Gym access in seconds.

Users land on their digital key tag when they open the mobile app. It's titled to the natural angle of users' wrist, making check-in at the gym super fast and easy. 

Discover new classes to love.

We heard from members that workouts can get stale and they want variety in their gym routine.  The Classes tab gives members personalized recommendations to help them discover new classes or find a specific class based on their fitness goals.

Reserve classes on the go. 

Members can filter classes by date, time, class type and instructor to quickly find the class they're looking for and reserve their spot.

Sweat the details.

Tapping on a class type reveals additional details and tips, such as what to focus, how to prepare and when to arrive. Members can also reserve a class from there or swipe to go back.

Track progress.

Members can set weekly check-in goals and continue to track progress throughout the year.

Monthly Active Users

Download Rate

Custom icons and illustrations.

To apply the new branding across all digital touchpoints, I concepted and designed a custom icon and illustration system inspired by the new typography. This added a playful touch to the mobile app's gym amenities and class categories.

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